What should I deal with the EV global market? Japanese battery company?

　　Author ：Iflowpower – Portable Power Station Supplier

Japan leads the world's trend of car battery industries that are positive to EV. Japanese Battery Company has conducted active equipment due to the predicting market, and the present is still violent. Reorganization.

If you don't take the need for the need to popularize EV, you may have a huge blow to Japan's battery industry. Very disappointed. Nissan Automobile Socialist Carlosgosgosgoun was asked in the North American Auto Show in the North American Auto Show, and then answer.

LEAF listing for about two years. Nissan and France Renault proposed the goal of selling 1.5 million EVs in 2016.

However, due to the end of 2012, Leaf's global accumulated sales only about 50,000 vehicles. Although the car announced the price reduction on January 17, 2013, its effect is still unclear. Mitsubishi car EVI-MIEV is also slightly low.

At the beginning of the listing, Mitsubishi had analyzed that I-MIEV's profit or loss balanced point was an annual output of 30,000, but the global sales in 2012 were only about 11,000 vehicles. In the United States, the EV Chevrolet Water of General Motors in the United States also breaks freely in the sluggish. It is not just a car manufacturer for the EV downturn.

Because of the predictive EV's demand, Japanese battery companies who determined to conduct large-scale equipment investments have fallen into deeper distress. EV downturn also leads to battery industrial restructuring. In December 2012, the Toda Industry, which is engaged in the positive material business, announced that the 20.

7% of Itozhong Commercial. The company started in Japan in 2010, my country, USA and Canada. Although the factory construction is promoted, the battery demand has not increased.

The equipment investment burden is very heavy, so we decided to accept the contribution. Compared with battery material manufacturers, battery manufacturers' equipment investment is much larger, and it is even more affected by EV downturn. The executive of a material manufacturer in Japan said that when it is difficult to tell the battery manufacturers as a customer, the other person tells that we are more difficult.

NEC and Nissan were set up, and the AUTOMotiveEnergySupply, which supplied the battery for Leaf, investing about 100 billion yen, established a processing system that meets about 90,000 EV battery needs each year. But in 2012, the global sales of Leaf is about 27,000, and there is no one-third of the plan. In January, there was report that AESC received the capital of the Japanese government's fund industry innovation agencies in the acquisition of Sony battery sector stocks.

Although it is very reasonable to operate in Sony, AESC has no other rooms that can be selected. Jastean Shallow, Mitsubishi Commercial and Mitsubishi Authority Lithiumenergyjapan also. Although the company has established a system that satisfies about 68,000 vehicles in 2012, the company is low, but the operating rate is sluggish.

The equipment investment boom in Japan's battery industry has been very amazing before and after 2010. For mobile phones and personal computers, the company's companies, a large number of companies, a fairly quantity of companies put the bet in the EV market that cannot be seen, and adds a factory. Battery manufacturers do this have a hard work.

To do business with automakers, not to win the construction plant to enter the negotiator. Even if you have achieved excellent performance in the laboratory, you will also ask if you can get the same performance when you work, is it a large-scale supply capacity. There is even after several years of evaluation, it is eliminated.

In order to get involved in the car battery business, Tianzhong Chemical Research Institute has set up a positive material factory in 2011. But it failed to order, the factory turned into a place to supply large-scale test equipment. Even so, if there is no factory, even the car battery industry can't enter.

Even if huge investment is also challenging. In terms of small batteries used in mobile phones, Japanese manufacturers have fallen into the violent prices of continental companies and companies in my country. And the EV battery has a high threshold in reliability, and the price competition is smaller than small batteries.

Moreover, each EV battery has a large capacity, once received orders, a large business will be formed. Tight the capacity of small batteries is about 10 watts, while i-miev's battery is 16 kWh. LEAF's battery is larger, reaching 24 kWh.

The Japanese battery industry currently has the trend of more endurance between vendors, as well as companies that are forced to quit business or closed plants. In order to continue to survive, all manufacturers have begun to walk around the new demand. Japanese PowerGraphite manufacturing a negative electrode material In order to improve the new plant's starting rate, the small high-end battery used in smartphones and high-performance electric tools is started.

The company's business directors Fu Yong and Hong said that in order to prevent a terrible price competition, it is intended to open up new purposes. At present, the Japanese battery industry is concerned about Mitsubishi Motto announced by the plug-in hybrid vehicle Ou Lanthe Phev. The large-capacity battery equipped with the car is nearly three times the PHV, which is the first to introduce Toyota, can take about 60km in pure electric mode.

This is a new type of feature more close to EV than hybrid vehicles. It has received 4,000 orders within about 1 month after PHEV published, which is the annual output of 2012. Strategic pricing with gasoline boulevard only about 1 million yen is also active.

The executive of a battery material manufacturer emphasizes that Ou Lan is a hope of hope. Japan Consulting Company Technova's Pai Zhaohui pointed out that consumers will not accept EV as long as they do not eliminate their worries. If it is basically able to travel in EV mode and do not have to worry about new cars, which can be accepted by the market, it is estimated that the effect of pulling the vehicle battery needs can occur.

People expect that lithium-ion batteries can be one of the main industries in Japan. Although small batteries have a decline in market share, the EV battery is expected to maintain a leading level. But maybe there is a battery manufacturer, I am afraid that I can't persist in the day of EV.

Japan's economy industry is considering new policies for purchasing car subsidies to reduce EV prices. Even if the development of the EV battery is weak, Japan also has to take further demand stimulus policies and improve the construction of charging stations. This is the current urgency.