UPS market status, how to market the UPS power manufacturer to stand firm

　　Author ：Iflowpower – Portable Power Station Supplier

The current situation of the UPS market, how do the UPS power manufacturers be marketing to stand firm? With the advent of the information age, UPS has been used in a wide range of categories, such as information industries, financial industries, communication systems, national defense safety, aerospace, transportation systems, etc., UPS as computer information systems, communication systems, data networks, etc. Tight external equipment.

After entering the information era, information security issues are more widely concerned, and UPS also plays a growing purpose use. So what is the current situation of the UPS market? What is the marketing of the UPS power manufacturer to stand firm? The current situation of the UPS market 2016 my country's domestic processing total value is 74.4 trillion yuan, according to the comparable price calculation, up 6.

7% from 2015. Although the overall economic environment has slowed down, the construction of large-scale and even large-scale data centers has driven the development of the UPS market. Plus UPS own product power is getting higher and higher, sales have greatly increased.

According to the latest survey results, in 2016, my country's UPS overall market sales were RMB 5.574 billion, with an increase of 8.7% compared to 2015.

From the perspective of sales, in 2016, my country's UPS overall market sales was 197.41 million, down 3.6% year-on-year.

Affected by the increase in raw material cost and UPS power segment structure, the market is evenly increased. In the long run, my country's UPS industry has broad prospects. On the one hand, many industries in the national economy, such as information, communications, finance, electricity, steel, non-ferrous metals, coal, petrochemical, construction, medicine, automobiles, food, military, aerospace industry, etc.

, are all equipped with UPS systems. Safeguard power supply stability and continuous. As the national economy continues to rise rapidly, the level of information and industrialization will also accelerate the advancement, the market's demand for UPS will also have a year-on-year situation, which will continue to develop a good development space for the continued development of the industry.

On the other hand, the international industrial transfer continues to deepen, my country's communication category 5G network construction, three network integration, Internet of Things, streaming media, fiber broadband network construction continues to deepen, high-speed railway, new energy, aerospace, electricity, biomedical, etc. The vigorous development of emerging industries will drive a large number of applications in all walks of life, thus driving further development of the UPS market. How to market the UPS power manufacturer to stand firm? ● Customer decomposes the first, product lifecycle service.

Important Supply Based on the full life cycle service of industrial business category products, the scope includes website technical support, hotline technical support, product maintenance, spare parts supply, etc. Second, value-added services. Important supplies technical training, technical consultation, full factory maintenance, etc.

Third, project business. Important supplies in electricity, oil and gas, steel and other industrial industries and project implementation. If the company ignores changes in customer needs, blindly pursue high quality and high-performance products, the result is the energy of R & D and sales, but did not achieve expected results.

For example, under the premise of do not do an in-depth market research, the development of a series of marketing strategies such as product strategy, sales strategy should be established on the actual needs of customers in the market, and then improve the effects of the product into the market. improve. The development of the next generation of products is started at the time of maturity, so that new products can replace the saturation and recession of old products, thus keeping brand products have always maintained strong vitality.

● Cost decomposition meets the pricing company of customer demand, and the product portfolio is more reasonable. The user's complete set of treatment may be priced, but it involves future after-sales and maintenance, there are many costs. The high-end market is more demanding products with good quality performance.

The level of concern about the cost is far better than the attention of the product itself, so on the current high-end market positioning, pay more attention to the guarantee and service level of product technology and service level. However, the high-end market is just a layer of my country's overall market. With the industrialization upgrade of my country's market, the medium and low-end markets have increased the demand for UPS power, and the market potential is huge, and it is beginning to pay attention to the development of the market.

So will pay more attention to the mid-. Medium and low-end market customer demand is to pursue cost-effective products, while pursuing quality performance, the price is cheap is one of the standards, so it is necessary to continue technology innovation to pursue cost reduction. ● Convenient to decompose into industrial customers to supply innovative products and processing methods to help customers improve processing, efficiency and flexibility to meet all the needs of processing companies to maximize customers.

Relying on a huge product family, rapid and efficient 7 * 24-hour online support and pre-sales and after-sales service and localization operations supply strong technical guarantees for customers. ● Communication Decomposition In the sales of UPS power supplies, the company and customers sell to the customer's special requirements for customers and the problems encountered in the product use, reflect to the R & D department, improve or correct The structure of the product is adjusted, thus establishing a new company / customer relationship based on common interests, not just the company's unidirectional promotion and persuasion customers, and find the way to achieve their respective goals in communication. Extensive communication is the premise of buying and selling both parties to build mutual trust, growing with customers, winning a win-win situation.

There is no real technology and innovation products, and it will be eliminated by the industry sooner or later, this is the standard scale of each industry. Since its establishment, it has actively introduced excellent performance model, has a professional technology, sales and service team, always adheres to the "pursuit of customers to innovate" as the mission, and strive to supply perfect products and perfect treatment for our customers.